ETHICAL•MEDIA•AGENCY
What We DoWe exclusively promote good causes, nonprofits, social enterprises, and projects that align with our own ethos and values.
We’ve worked with a number of inspirational clients: Cultural festivals raising awareness of crucial issues; Vegan and animal welfare campaigns; Mental health awareness initiatives; Programs to inspire and educate young people of all backgrounds. These are the endeavours that inspire us.
We want to share these stories.
Our passion is your passion. We specialize in truth, optimism, passion, hope, positive change. We’re accountable, transparent and communicative. Your project and our expertise combined for a shared goal.
Let us give your organization a voice by getting your message seen and heard in the right places.
We’ll tackle your PR, that’s a given. Every client is unique, every media strategy made to measure. Your goals are our guidelines.
We also recognize the importance of sponsors for charities and nonprofit organizations. To give our clients a better chance of mutually beneficial, long-term relationships with their supporters, we offer Sponsor Relations. A service that ensures your sponsors are properly acknowledged and kept abreast of how their generous donations are being put to good use.
Owner / Founder
Danny’s PR career has spanned four decades, three continents, two centuries, and a couple of millennia.
After learning the PR trade in the arts & culture and entertainment industries, Danny founded Raison d’être Media as a way of working with people and projects who shared his own primary goal – to make a difference.
Senior Publicist
Highly experienced Public Relations professional in English and French media.
Active in the promotion of arts & culture and good causes for over a decade as a publicist, journalist, and communications professional.
Junior publicist
Awaleh has over 10 years of experience in communications and customer experience.
In 2019, Awaleh joined the RDM team as junior pr/campaign collaborator. He supported media relations efforts for our clients in the arts, culture and consumer products.
From bilingual, global campaigns to independent local promotion pushes. We’ve got your PR campaign covered across TV, radio, print and digital media platforms. All of our clients are unique, we’ll tailor your PR campaign to your specific needs. You know your project and goals, we know the media. Between us we’ll make a great team.
Through our Sponsor Relations program, we’ll ensure your sponsors are properly acknowledged and kept up-to-date on how their generous donations are used. Giving our clients the best possible chance of mutually beneficial, long-term relationships with their donors.
For launch events, festivals, product launches, media premieres and media calls, we’ll not only be responsible for inviting media, we’ll handle all the logistics too. Media guestlists, welcome desks, facilitating interview requests and more will be covered at all your important occasions.
Raison d’être Media won’t just book interviews and leave you to navigate TV and radio studios on your own. A member of our team will always be on hand to accompany you to interviews and ensure all runs smoothly
It’s so important to present your organization’s key messages in the best possible way. We’ll prepare you for delivering these messages, and interacting with members of the media on and off air.
Our one-on-one or group consultancy sessions can help you with your short-term PR needs as as well as provide long-term communications skills to you and your team.
Our team of highly experienced writers can write and edit press releases, bios, website copy, and more in French or English. We’re also on-hand to translate your literature from English to French or French to English depending on your needs.
Introducing our clients both past and present
What is success?
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded
- Ralph Waldo Emerson -
Drop us an email today, we'd love to hear from you.
